企业战略
Corporate Strategy
品牌战略
Brand Strategy
产品战略
Product Strategy
Mission
Design change for the human living environment
使命
为改变人居环境而设计
Vision
A company providing innovative design services for the household living environment
愿景
我们是家居生态圈的创新设计服务公司
Philosophy
Philosophy: Beyond the reality; beyond the self;
the best value for money
理念
超越现实、超越自我、超值性价比
Value
Maintain good faith, act with integrity, do good, pursue knowledge, and follow nature
价值观
正心诚意，求善致知，遵循自然
Brand strategy design services
- Brand strategy planning based on the overall structure of the enterprise
- Establishment of brand culture and identity, target positioning
- Creativity and performance of the brand, the new vision, new culture, and new ideas of the brand within its category; the output of cultural ideas, and the maximization of its value and culture
- The design of the overall internal framework and management process of the brand
- Brand strategy setting, external communication positioning, target customers analysis, overall planning of the theme of dissemination, the design of new super symbols
- Establishment of brand recognition system
- Product positioning, design and improvement of the product structure of the brand
- Guiding the enterprise and the brand to establish an effective system during the course of the overall planning of the brand to follow up and assess all new plans and ensure the new plans are implementedaccurately and effectively, and prepare a specific schedule to implement the plans;
品牌战略设计服务内容
- 基于企业整体结构的品牌战略规划
- 建立品牌文化与个性，定位目标
- 品牌的创意及表现，在品类中的新视觉、新文化、新理念；文化理念的输出，价值与文化的最大化
- 品牌的内部整体框架架构及管理流程的设计
- 品牌策略的设定，对外传播定位，目标受众分析，传播主题整体规划，设计新的超级符号
- 品牌识别系统的建立
- 产品的定位，设计，完善品牌产品结构
- 在品牌整体规划中指导企业及品牌建立有效的体系，跟踪，评估，确保所有新的规划：准确、有效的执行。并制定具体的计划周期执行表；
Product strategy design services
- Research and development of the brand’s new similar products, and differential and innovative design;
- Product development strategy planning and positioning, research and analysis, and getting access to relevant information;
- Innovative design of product language symbols, material selection, and cultural ideas;
- Overall planning of the product in design, production, sale and use;
- Long-term development planning of the brand products and specific measures;
产品战略设计服务内容
- 品牌同类产品的新产品研发，差异化与创新的设计
- 产品的发展策略及定位，调研分析，获取相关资料
- 产品的语言符号、物料选择、文化理念的创新设计
- 产品在设计、生产、销售、使用的多方面整体规划
- 品牌产品的长远开发规划和具体的制定措施
